The Ultimate Content Strategy for Tech SMBs

Content marketing for tech SMBs is a marathon, not a sprint. A solid strategy is your roadmap to success. Focus on these key pillars:

1. Define Your Niche Audience

Don't try to be everything to everyone. Identify your ideal customer profile (ICP) and create content that speaks directly to their pain points and challenges.

2. Pillar Pages and Topic Clusters

Organize your content around core topics. A central "pillar" page for a broad topic can link out to more specific "cluster" content, establishing your authority and boosting SEO.